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Auckland, North Island, New Zealand
Wine tour operator, wine writer and lapsed physiotherapist. "Nature abhors a vacuum. I personally hate dusting."


Thursday, September 20, 2012

VNO wines NZ

Drnk VNO!

Constellation NZ has just launched a new label – VNO aimed at the Y generation (also known as Millennials), with a bold, minimal label design and a name inspired by text speak.  The promo suggests that they are ‘wines to log off with’

Local Ponsonby Marketing agency The Business were tasked with producing the brand from scratch, and have exceeded Constellation’s expectations, putting VNO on the shelf within 4 months, and over 40% of yearly sales targets met in the first 6 weeks.

The range has identical Bordeaux bottle shapes for its range of four wines – ‘Sav Blanc’, Pinot Gris, Pinot Noir and an Aussie Shiraz.  And they all retail for $23.00 a bottle.
Each bottle has a brief description of the flavours on the front label, Plus a QR code that links to their very cool website The website features young winemaker Jess McCone giving a brief rundown on the wines and winemaking process.

VNO Sav Blanc Marlborough 2011  $23.00
A very approachable 2011 Sauvignon.  Not at all the wildly acidic melt-your-fillings aggressive style, but with soft acidity and clean gooseberry, apple and passion fruit flavours.

VNO Pinot Gris Hawkes Bay 2011  $23.00
Full and fruity off-dry style with clean rounded flavours of lemon squash and green pineapple and an ever so slightly crisp finish.

VNO Marlborough Pinot Noir 2010  $23.00
A lighter style Pinot with sweet ripe dark fruit flavours, soft silky tannins and a hint of savoury bacon and spice.  

VNO Barossa Shiraz 2012  $23.00
A good reliable Aus Shiraz that hits all the buttons without being overpowering.  Medium tannins and ripe black berry flavours with spicy oak.

Phil Parker is a wine writer and operates Fine Wine Tours in Auckland.

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