Drnk VNO!
Constellation
NZ has just launched a new label – VNO aimed at the Y generation (also known as
Millennials), with a bold, minimal label design and a name inspired by text
speak. The promo suggests that they are
‘wines to log off with’
Local
Ponsonby Marketing agency The Business were tasked with producing the brand
from scratch, and have exceeded Constellation’s expectations, putting VNO on the
shelf within 4 months, and over 40% of yearly sales targets met in the first 6
weeks.
The
range has identical Bordeaux bottle shapes for its range of four wines – ‘Sav
Blanc’, Pinot Gris, Pinot Noir and an Aussie Shiraz. And they all retail for $23.00 a bottle.
Each bottle has a brief description of the flavours on the front label, Plus a QR code that links to their very cool website http://vnowines.com/wines The website features young winemaker Jess McCone giving a brief rundown on the wines and winemaking process.
Each bottle has a brief description of the flavours on the front label, Plus a QR code that links to their very cool website http://vnowines.com/wines The website features young winemaker Jess McCone giving a brief rundown on the wines and winemaking process.
VNO Sav Blanc Marlborough 2011 $23.00
A
very approachable 2011 Sauvignon. Not at
all the wildly acidic melt-your-fillings aggressive style, but with soft
acidity and clean gooseberry, apple and passion fruit flavours.
VNO Pinot Gris Hawkes Bay 2011 $23.00
Full and fruity off-dry style with clean rounded flavours of lemon squash and green pineapple and an ever so slightly crisp finish.
Full and fruity off-dry style with clean rounded flavours of lemon squash and green pineapple and an ever so slightly crisp finish.
VNO Marlborough Pinot Noir 2010 $23.00
A lighter style Pinot with sweet ripe dark fruit flavours, soft silky tannins and a hint of savoury bacon and spice.
A lighter style Pinot with sweet ripe dark fruit flavours, soft silky tannins and a hint of savoury bacon and spice.
VNO Barossa Shiraz 2012 $23.00
A
good reliable Aus Shiraz that hits all the buttons without being
overpowering. Medium tannins and ripe
black berry flavours with spicy oak.
Phil Parker is a wine writer and operates Fine Wine Tours in
Auckland.
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